Trying to stay atop of things as an entrepreneur can be a daunting task, especially in today’s day and age, where you have to be tech-savvy to survive. Luckily, advancements in technology have leveled the playing field for small businesses looking to break into new markets.
Websites, email, and social networking sites have increased brand visibility and greatly expanded our reach to consumers. The business opportunities made available through technological innovations are endless. However, decisions regarding which digital tools to use can be overwhelming for entrepreneurs.
Here are a few web and mobile applications that I have found to be the most useful for entrepreneurs.
DIY Website Creation
WordPress is, by far, one of the most popular content management systems in the world. The platform assists you in building websites by offering free themes and other plugin options. It’s free, customizable, and mobile-ready.
Squarespace is considered an all-in-one platform that offers website hosting and domain purchases. They cater to startup and e-commerce businesses looking to extend their reach. They also provide free pre-built templates for web creation.
Asana—was designed to help teams assign, develop, and organize tasks. The software allows you to create projects, assign tasks to team members, add due dates, and attach external files. Also, it’s completely FREE.
Wrike is another software management system that focuses on project management, and team collaboration. Its key features focuses on optimizing productivity by allowing secure collaboration on projects.
Internal & External Communication
Zoom has grown in popularity due to COVID changing the way we do business. Zoom provides the opportunity to host virtual meetings and stay connected.
Slack eliminates the need for those lengthy email chains we all love, or not. Discussions can be arranged by topics, clients, teams, or projects to avoid confusion. Direct messaging, video chat, and file sharing are also possible. It can also be installed as either a web or mobile application.
MailChimp So, what do you do with the hundreds of emails you’ve collected from your website? You use an email marketing service to send promotions, advertisements, and newsletters. The platform offers free plans for small businesses and is user friendly.
Billing & Invoicing Management
Wave is a freelancer accounting application. Features include payroll, invoice and traction management, and instant payouts. It also allows you to deal with multicurrency. It will enable you to deposit, withdraw, and pay bills.
HoneyBook is a multifaceted software program that allows you to complete invoicing, contracts, payments, and more. Features include; payment scheduling and reminders, proposal creation, and easy integration.
Zelle is favored amongst independent contractors because it gets rid of that 1% fee that apps like cashapp insist on making you pay. It’s a mobile banking app that allows instant deposits.
Social Media Management
Hootsuite was ranked as one of the best tools for start-ups. The software provides a single dashboard for various social media accounts. It allows you to create and preschedule posts for your accounts and provides analytics to track performance.
Buffer is the alternative. It offers the same features as competitors but is the cheaper option for those opting for a paid account. If you’re into data and numbers, the analytical reporting tools are easy to interpret.
Canva If you do not currently use Canva shame on you. If you have been looking for design solutions, look no further. The platform provides templates, assistance with graphic design, presentations, and other visual content. It makes for easy branding and social media content creation. Also, very free; however, the Pro version is worth every penny.
Adobe is and always has been an influential software leader. Their creative cloud tools give you the ability to design on a professional level. Their portfolio includes; Photoshop, Illustrator, LightRoom, and Spark, to name a few. However, the price tag is a bit hefty.
Prezi began solely as a presentation platform but has since redesigned the software to allow for grand designs, infographics, and videos. It’s the fancy version of PowerPoint with added features. If you’re looking for a presentation or video software, Prezi is it.
This listing isn’t inclusive of all software tools. There are hundreds of web and mobile applications available. What are your favorite business tools? Leave your suggestions in the comment box below.